Landing Page

BotSociety is a tool that helps you designing a chatbot flow quickly and intuitively.

In December 2016, together with Moze Studio and Federico Lommi, I helped them redesigning their landing page.

I started benchmarking the landing pages of the most popular prototyping tools and web apps to better understand which are the communication trends for this kind of SaaS.

The second phase consisted in the production of moodboards for both the visual elements and the illustration concept of the homepage.

Moodboards helped find the right style for illustrations followed by the rest of the design. I especially focused on the selection of elements to be shown and the tone of voice for the copywriting.