O’LOW Design, a pretty serious brand
In winter 2015 I decided it could be a good time for me to invest some energy (and money) to create my own line of t-shirts with original graphics.
I adapted some old designs I had and created some new ones from scratch.
Do it yourself!
I selected three designs to start with and produced them.
It was time for some shooting and promotion.
I didn’t have any budget left for a photographer or models,
but nowadays cellphones and friends can do the trick.
A serious social media plan
Obviously, social media play a big role in promoting small brands.
Uploading fresh content on Facebook and Instagram
helped me to engage potential customers with a smile.
UGC anyone?
When business started rolling it was obviously a big satisfaction.
But the biggest pleasure was to see people having fun and taking photos
with my t-shirts on. I couldn’t expect this kind of response and it was delightful.
Today the O’LOW Design as a t-shirts brand is on hold.
For now, what lasts are the good memories and the brand’s motto: